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Operations

Multi-currency, multi-brand, one gallery

Artfolio · 6 min read

A gallery that grows into multiple spaces and international buyers usually ends up with multiple systems to match — one per location, one per currency, and a reconciliation headache that grows with it. It doesn't have to be that way.

Multi-currency, multi-brand, one gallery

Success creates a peculiar operational problem. The single-space gallery with a single currency has a simple back office. Open a second location, start selling to collectors abroad, and that simplicity fractures. Now there are two GSTINs, two letterheads, sales in rupees and dollars and euros, and an accountant asking why the numbers don't tie out across the spreadsheets.

The wrong fix is to run the locations as separate businesses — separate tools, separate records, separate everything — and stitch them together at the books. The right fix is one workspace that knows it's serving several brands and several currencies, so the complexity lives in the software instead of in your reconciliation. Here's what that looks like in practice.

Branding themes: several identities, one entity

The core insight is that a gallery can be one legal and operational entity while presenting as several brands. The Mumbai space and the Delhi space each have their own GSTIN, their own address, maybe their own logo and bank details — but they're the same business, sharing inventory, contacts, and reporting.

Artfolio models this with branding themes. Each theme carries its own:

  • Logo, address and letterhead — so a document from the Delhi location looks like Delhi, not a generic template.
  • GSTIN and tax configuration — so the right registration attaches to the right sale automatically.
  • Payment and bank details — so a collector pays into the correct account for the location they bought from.

You choose the brand for a given invoice, and everything downstream follows from it. One inventory, one contact list, one set of reports — several clean, distinct identities on the documents that go out.

160+ currencies, because buyers don't stay local

The moment a gallery sells internationally, currency stops being a label and starts being a function. A collector in London thinks in pounds. A fair in Dubai prices in dollars. A European institution settles in euros. Forcing every sale into one home currency either confuses the buyer or quietly mis-states the transaction.

Artfolio supports 160+ currencies at the document level, so each invoice, offer, or proforma is denominated in the currency the sale actually happened in. A viewing room can present prices in a client's currency. The amounts are formatted correctly per currency — no awkward symbol mismatches, no manual conversion typed into a template — and the record reflects the real terms of the deal.

Per-document tax that follows the rules

Multi-brand and multi-currency both run into the same downstream requirement: the tax has to be right for this specific document, and what's right varies by which brand sold it and where the buyer is.

Because tax in Artfolio is handled per document and per line, it adapts to the situation instead of forcing one global setting:

  • The buyer's ship-to state decides CGST/SGST versus IGST, automatically — intrastate or interstate, decided by destination, not habit.
  • Per-line treatment handles the artwork, the framing, the shipping each at their correct rate.
  • The selling brand's GSTIN and configuration drive the calculation, so the two locations never cross wires.

Clean books, because nothing was ever split

The real payoff of doing all this in one workspace is what your accountant sees at the end. When the locations were separate systems, closing the books meant exporting, converting, and manually consolidating — and reconciling the inevitable discrepancies. When they're branding themes in one workspace, the consolidation never has to happen, because the data was never split in the first place.

Every sale — whichever brand, whichever currency — sits in the same reporting, with its correct tax already applied. You can see the whole gallery at once, or filter to one location, without reassembling anything. Growing into multiple spaces and international markets is supposed to be a good problem. With branding themes, 160+ currencies, and per-document tax in one place, it stays a good one — the gallery gets bigger and more global without the back office getting more fragmented. That's the whole idea behind running it as one workspace.

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